Promotion
Promotion

Promotion

Narrowcasting and Newsletters

Originally, I intended to write about Newsletters as a thing, but realized as I sat down that I needed to back up a step and talk about what I think is the future of indie publishing. That turned into a whole series of thoughts on vocabulary—and you need a good solid grasp on words to understand how to work in this field—and I realized that I needed to start here. Broadcasting In the old days, everybody knew the term broadcasting. You transmitted a powerful radio signal that could be picked up at a significant distance by anybody with the right...

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Email Lists

There is no other marketing tool as effective as a list of emails people have voluntarily given you. Besides the fact that it is proven out by every metric tested, it just makes sense: people gave you their email, so they are receptive to your pitch. They may even be anticipating it. Email lists have the greatest success rate of any other "advertising" and their cost-per-click? Absolutely free until you have at least 500 subscribers, at which point it is profitable to pay for the mailings you are doing.

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Three Act Description Structure

If you’re looking for an easy way to write blurbs, why not use the structure most writers use — whether they know it or not. It’s based on the three act story structure, as featured in this portal fantasy blueprint. The structure is three acts split into three sections each like this: Act I — Set Up Exposition — The setup. Show your protagonist in their ordinary life. Inciting Incident — The thing that happens to start the protagonist on their journey through the plot. Plot Point One — The thing that solidifies the protagonist going on their journey (despite...

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Simple Guide To Social Media Promotion

This isn’t as tough as you might think, we promise. Listed below are the basics to any social media campaign and the specifics to the major ones. Study them, find the ones that suit you, and become a social media maven. Two Steps to Social Media Success If you want to successfully use social media to promote your books, you must begin to use it as a tool — not for fun, not to troll, not to find someone who is wrong on the internet and scold them, but as a tool for finding readers and turning them into fans....

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The Key to Keywords

When you publish your book on Amazon, you are given seven spaces for keywords. Notice that I didn’t say seven keywords, I said spaces. You can put more than one keyword in those spaces.  There are some things we don’t know about these keyword boxes, and some things that are frequently changed. But let’s start with the things we do know, that have been fairly constant for the last five years.  If you only put one keyword in a box, it is given slightly more weight than if you pack in as many keywords as possible. You get fifty characters...

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From Idea to Book

(Originally appeared as “Taking a Book from Idea to Bestseller” on the WrittenWell front page) There are bits of advice scattered all over the internet on how to write a book, how to market it, how to outline, how to write a great ending. But seeing it as a linear process will help you to do everything in the right order without missing a step—and that is something I don’t see anywhere else.  What I can’t do in this article is explain how to do every step. That would take, well, an entire website. But seeing the steps will help...

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Establishing Yourself As An Expert

For many genres of nonfiction, especially self-help or instructional books, readers want to hear from an expert. Are you an expert in your field? Would you like to be? Establishing yourself as an expert is easy in most areas of expertise.  The first question is, what qualifications are necessary in your field? When I was establishing myself as an expert in the poker world, all that I needed to do was provide good information, backed by solid math, present myself confidently as an expert, and be a winning player.  If your area of expertise is related to the law, medicine,...

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Using Short Stories to Grow Your Business

You’re probably not going to make a lot of money writing short stories. Not by directly selling them, anyway. But they are quite useful in a number of other ways, and if used—and written—well, they can help grow your writing business. Reader Magnets A lead magnet is a sales term for something you give away to get contact details so you sell to the person later. When that thing is a piece of writing, we call it a reader magnet. Why is it so important to gather contact details? So you can have an email list to send your newsletter...

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