Written Well

Written Well

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Writing is hard. We make it easier.

We are a team of full-time independent authors, here to teach you how to quit your day job and write for a living.

Chart shows Amazon royalties paid to self-published authors growing year to year. Starting in 2015, the totals are (in millions) 131, 186, 223, 268, 301, 377, 450, 520, 594, and finally in 2024, 694. A final bar is taller than the others and is labeled 2025 with a question mark on top.Additional text reads "Income from self-published books continues to climb and is expected to grow at a rate of 17% per year." Chart explanation text reads "Amazon Royalties Paid (in millions)

Not sure how to get started writing your first book? Don’t know why your finished book isn’t selling?
We can help.

Written Well teaches all the skills you need to succeed as a self-published author. From the first seed of an idea through writing, editing, publishing, and most importantly, selling your books, we give you multiple paths to learning including courses, articles, videos, and more. Sign up now for 33% off your membership, or take a look below at the many skills and services we offer.

The Craft Of Writing

We teach you the skills and habits you need to write good books quickly.

At Written Well we teach you to:

Plan ahead

Learn about outlining tools that make planning and plotting your book a breeze no matter how many twists and turns there are.

Write to market

Research your target market before you start writing so you can “write to market” and help your book become a success. We provide you with constantly updated market trends and statistics as well as courses on how to study your prospective audience.

Draft fast

With the right tools, drafting can be fast and easy. We review writing tools, software, and even keyboards and office chairs, as well as teaching you how to write faster and more accurately. 

Revise and edit your own work

Save money on an editor and put more cash in your own pocket by learning to revise and edit on your own or by using a group of beta readers. Our list of automated editing tools can also help make the process fast and easy. 

Image shows three partial pages from inside Written Well. Top page is headlined "Write to Market and Category Research"

Publishing

Learn the secrets to being your own publisher

Learning bits of information here and there can take forever. We’ve compiled everything in one place and organized it so you can find what you need instantly. Learn it all in one place with our Steps To Success course that takes you through the entire process.

Formatting your book

Using professional software to format your own book isn’t hard to do, and we have videos and articles on how to become your own formatter. We also have a list of professional formatters who do a great job for a reasonable price. 

Create your own covers

Learn to create your own covers with our videos on how to use free software to make professional graphics, or check out the list of our favorite professional pre-made covers for less than $100. In our genre guides, you’ll find out how to make a cover that sells in your specific genre.

Publish on Amazon… and beyond

Do you want to keep your book exclusive to Amazon, or “go wide” and put it everywhere with worldwide publishing services like SmashWords and Draft2Digital? We have authors who do both and will help you decide which is best for your writing career.

Keep readers coming back

Learn how to create front and back matter for your books that keeps your readers coming back until they’ve bought your entire catalog. Repeat business is huge for self-published authors.

Sales

Don’t just publish your books, sell them! 

Writing is more fun with an audience. And if you’ve ever dreamed of writing as a side hustle or even a full time job, now is the time. For the first time in history, anyone can make a living writing. 

Learn how to promote your book

From social media to newsletters and podcast and book review sites, we can help you wade through the hordes of options to find the few that actually work.

Advertise efficiently

When you learn about click testing and A/B tests for your ads, you can create ads that are more efficient and make a real profit on your ad spend every month. Advertise your book and get a great return on those ad dollars with efficient our advice and a curated list of software to help automate the process

Build an Email List

Get great return customers by building your own email list and social media presence. Email marketing is consistently the most efficient form of marketing for authors and we can help you set up a list and create a lead magnet to bring in subscribers.

Understand the Numbers

The amount of market data writers now have access to is unprecedented. But it can be overwhelming. Not only do we teach you how to acquire and interpret the many reports booksellers provide for you, we do a monthly market report, detailing the wider trends and opportunities.

Screenshot from inside Written Well of an article entitled "Making An Amazon Ad." Text reads "To make it as an independent author, you need to bust out of your own social circle and into the wider world. There are millions of readers for your books out there — you just need to get their attention. Advertising, especially on Amazon, is an excellent way to find your readers.Amazon vs. FacebookThe only other site with the reach and effectiveness for advertising comparable to Amazon is Facebook. And though FB ads are useful, especially for direct sales and Kickstarter campaigns, the big difference in converting viewers to purchasers is that people are on Amazon to buy. Most people are scrolling FB for social rather than commercial reasons. That’s why Kickstarter ads work well there: there is a social aspect to supporting a KS campaign that goes beyond a simple purchase. But on Amazon, people are already shopping; they’re looking to make a purchase. And even better, given where you will be showing your ads, they’re looking to purchase books.So, let’s sell them some."

Community

Become part of a group of authors who help each other along the way.

You can meet other authors on our forums that have been just where you are and conquered the problems you’re facing. Writing can be a solitary pursuit, but you don’t have to face it alone. 

Critique Groups

Constructive criticism from other authors is the fastest way to improve. And connecting with other writers and talking about writing is our favorite thing. You can join a critique group on our forums, or start your own!

Expert Answers

Ask questions of our experts and get valuable insight from the pros who have been there before.

Join a Community

Help other writers and make friends along the way. You won’t find a more interesting and pleasant group of people than self-published authors. 

A collage of posts from the Written Well forums.

Tools

Computers aren’t going to be writing quality novels anytime soon, but they can make your life a whole lot easier

Using everything from outlining software and text editors built just for novels to AI-based editing tools and market research software means that you spend less time on menial tasks and more time writing. 

Formatting Software

 Make your book beautiful with the formatting software we show you how to use. Whether you’re a Mac or Windows user, you’ can’ll be able to put together a good looking, professional book.

Cover Design Software

Believe it or not, our favorite cover design software is free. And we provide video instruction on how to use it to create covers that sell.

Editing Software

From simple spell and grammar checks to sophisticated AI-driven software that helps find mistakes and plot holes, your computer can carry a lot of the load for you. Let us show you the tools that aren’t just hype and actually help you write good, clean drafts.

Market Research Software

The best market research software helps you identify trends before your competition, find ways to exploit those trends, and even provides things like category and keyword research.

Image shows demo screens from two writing apps, Hemingway and Grammarly

Meet Our Lead Instructors

All of our instructors are full-time independent authors. This means that we have actually used every skill, technique, and secret we share inside to start and maintain our writing careers.

Adam Stemple
Genre: Fantasy
Specialty: Craft

Adam is an award-winning author of nine traditionally published novels and six self-published ones. He has also sold two picture books, three graphic novels, 20+ short stories, five poems, and self-published a five-part series on writing his favorite genre, How to Write Fantasy Novels. Anne McCaffrey called his first novel “One of the best first novels I have ever read.”

Chris Wallace
Genre: Nonfiction
Specialty: Analytics

Chris is a world champion poker player who writes bestselling self-published books on the subject. His insights into the numbers side of self-publishing, honed by years of running statistical analysis on poker hands, are unmatched. No one knows Amazon better than the man the poker pros call The Fox. Wallace also put together an anthology for Kickstarter that raised over $27,000 in his first ever campaign.

Blaze Ward
Genre: Science Fiction
Specialty: Business

Blaze is a full-time independent author who recently released his 100th book. He knows the business inside and out as a writer, an editor, and a publisher of anthologies and magazines such as Blaze Ward Presents… and Boundary Shock Quarterly. An expert on writing fast, writing a series, creating anthologies, and almost everything else, Blaze is a titan in the self-publishing world.

Lyda Morehouse
Genre: Romance and Science Fiction
Specialty: Critique

Lyda Morehouse leads a double life. By day she’s a mild mannered science fiction author of such works as the Shamus Award winner and Locus Award Nominated Archangel Protocol (2001). By night, she dons her secret identity as Tate Hallaway, best selling paranormal romance author. Her most recent novel, Welcome to Boy.net, was published by Wizard Tower Press in April of 2020. Lyda is also the co-host of a cyberpunk podcast, Mona Lisa Overpod. You can find her all over the web, including Facebook, Bluesky and Instagram.

The Time Is Now

And the place is here. More than half the money paid to authors last year was to self-published authors and while traditional publishing is stagnant, self-publishing is growing at a rate of 17% every year. Don’t let another day go by without getting your books in front of potential readers.

Contact Us

Feel free to contact us and ask any questions you might have about the site.

Contact Form Demo (#5)

The Heart of Our Site: The Genre Guides

Learning is not attained by chance. It must be sought for with ardour and attended with diligence.

Abigail Adams

This is where Written Well really outshines its competitors. We understand that from genre to genre, there can be big differences in how to effectively approach writing, designing, and advertising a book. That’s why we have complete guides to every major genre and most of their subgenres. We show you how the bestsellers in that genre are structured, what POVs and tenses they commonly employ, and how long they typically are. We list the tropes to use, what cliches to avoid, and the elements a book must have to be considered part of the genre.

We examine the covers closely, tracking font and color trends, size and placement of author name and title, and what these and the other cover components signal to potential readers. We list popular story structures and provide blueprints and story builders to get you started. We look at top sellers and break down their Amazon listings, looking for commonality in their descriptions and blurbs’ tone, structure, and use of bolding and italics.

And we do this for every genre.

But we’re not done. We examine the business, breaking down the last twelve months of the genre’s performance to gain perspective on where it’s trending and whether it’s a good genre for an indie to work in. We do a monthly live industry report detailing the trends and opportunities we’re seeing, both short-term and long, with time for questions at the end — because learning is at its best when it is interactive.

And we’re still not quite done.

Finally, for every genre, there are further study materials: books to read, sites to visit, resources both live and virtual that will be of help for a writer working on a book in that genre.

We spent a lot of time putting these guides together, and we update them constantly so that they stay current. If you’re writing a book without the information we’ve gathered — and continue to gather — for you, it’ll be like you’re typing with one hand behind your back.

The Written Well Courses

The more of wisdom we know, the more we may earn. That man who seeks to learn more of his craft shall be richly rewarded.

From The Richest Man in Babylon by George S. Clason

From the basic skills of writing to the intricacies of publishing to the art and science of promotion and advertising, the Written Well Writing Courses teach you the knowledge and critical skills you need to succeed in self-publishing. We’ve got a complete course on writing a novel from an award-winning author. We’ve got lessons on the indie mindset and day-to-day operations of a self-published writer from an author who has been full-time for a decade. And we’ve got explanations of the analytics and math in running profitable ads from a math whiz who has won over a million dollars as a professional poker player, an occupation he has written many books about.

You need these skills. We teach these skills.

Image shows hands from two different people pointing to highlighted sections of a book

Forums for the Serious Independent Author

Writing is a solitary pursuit, but that doesn’t mean you have to do it alone. We provide a moderated area for discussion, critique, and the occasional cry for help. While there exist other places for these kind of things online, we believe ours to be the best because everyone is here for the same reason: a love of writing and a wish to be successful at it.

A single conversation across the table with a wise man is better than ten years mere study of books.

Henry Wadsworth Longfellow.

The Written Well forums are the lifeblood of the site. When we post a new article or video, it gets a topic for discussion on it. There are topics for different genre discussions, promotion ideas, marketing plans, and a spot to promo your own releases or Kickstarters to other members. If it sounds like a lot, it is, but everything is clearly marked and explained, and moderators are there to help you if you get lost.

Along with reading widely, discussion is vital for authors. Without other writers to talk you, they turn insular, become rigid in their style, their voice, their choices of character and theme. Written Well authors remain flexible, an excellent trait for both creativity in your work and the ability to insure that work is sellable. Because we want you to both here: create beautiful books and make money doing it. And to do that, you need to be a creative, flexible author, one who knows how to write and how to sell.

Don’t know how to do that? Ask someone on our forums. They will help you out.

Image shows a young woman's hands on a laptop keyboard.

Help Forming Critique Groups

There is no other kind. If it’s not gentle, it’s not critique; it’s just bullying.

Written Well Founding Member Adam Stemple, on gentle critique

A fundamental truth we at Written Well believe is that if you want to improve as an author, you need to know how to both receive and deliver critique. Having critical eyes on your manuscript early and often can make the difference between a story that soars — and sells! — and one that never gets off the ground. And reading others’ manuscripts often helps you as much as it helps them, as you often spot mistakes in their work you may have missed in your own.

At Written Well, we show how to start and run a critique group, how to set rules and standards for your group, and what to do if someone doesn’t stick to them. We teach you how to be a good member of a group, how to give advice that is pointed yet kind, because our philosophy is that if it’s not kind, it’s not critique; it’s just bullying.

Rules of Critique

Giving Critique
  • Start with something positive
  • Don’t obsess
  • Suggest, don’t instruct
  • End with something positive
Receiving Critique
  • Listen
  • Don’t argue
  • Don’t explain
  • Say thank you at the end

Our instructors have been in dozens of groups, as leaders and members. From groups of friends who shared an interest in writing to invite-only pro groups whose members have more awards and accolades than fill the shoeboxes in Stephen King’s attic. (Okay, maybe not that many, but at least a dozen major genre awards). We’ve worked with all kinds of authors in all different genres and we know what works and what’s harmful.

Weekly and Monthly Events

We’re not just written courses, videos, and forums. We also put on weekly and monthly events. Writing sprints, presentations, business reports, panels, AMAs and more are put on right through our website — you don’t even need Zoom to attend!

A Few of Our Events

  • Writing Sprints — A Written Well instructor leads members on timed “sprints” where everyone attending writes for a timed period and compares word count and notes at the end.
  • Business Reports — Once a month, when Amazon releases their numbers, we crunch them and identify trends and opportunities and present them in a short video.
  • AMAs — A Written Well instructor or a special guest answers member questions live.
  • Panels — When we get a group of guests and a subject suggested by our members, we put them all together and talk about it.
  • Presentations — Our instructors and guests have special skillsets. We invite them on to talk about them.

Check out a short demo

There’s a lot more to that video and all our monthly business reports, as well as more instructors, more topics, more special guests, and more information about the art, science, and craft fo writing, publishing and selling your books.

We work with:

Amazon link
Kindle Direct Publishing link
Audible link
Link to Apple Books
Link to Fiverr
Google Books Link
ACX link
Barnes & Noble link
Kobo Link
Kickstarter link
Scifi Wise link
Bookbaby link
Bookmobile Craft Digital link

…and many more!