writing to market essentials

The theory of writing to market is that most people don’t want to read something completely new. They want to read something like the last book they enjoyed. A new story, but one that makes them feel the same way as they did the last time. Essentially, they want to read the same thing, but different. Strangely, this is not contradictory, and is fairly easy to accomplish. The way to do it is through tropes. Tropes Tropes are not quite cliches, but they are in the same ballpark. They are certain characters or situations that people are familiar with and...