ARC

Getting reviews might be the single biggest determinant for how well your book sells. In all the studies I’ve seen, number of reviews has been rated highest for whether a reader will pick up a book by an unknown author. But it’s a catch-22. You need reviews for readers to take a flyer on an author they don’t know; but to get reviews, people need to read and review your book. The way around this conundrum is to use ARC — Advanced Reader Copies. The publishing industry has been using ARCs for years. They print uncorrected proofs, often missing some...