Writing to Market — Where to Begin

There’s a lot of confusion about what writing to market actually is. Let’s clear that up. Writing to market is actually a simple two-step process: you identify a good market, then you write a book that fits that market. Obviously, there is far more to it than that, but that is the basis of it. Find a market. Write a book for that market. And one must do both to successfully write to market. I have seen people find a great genre, then write a book no readers of that genre would enjoy. I have seen people write wonderful books…