You can do everything right: write a good book, get a good cover, write a great blurb and description, create good ads, run promotions with trustworthy promotion sites — and if your writing doesn’t connect with readers, your book won’t sell. And you have to be okay with that. Because that’s the business. Readers make the business go. Without readers, there are no writers. They are so important, I call writing a collaborative act between the writer and each individual reader. And you can’t force them to like your book. You can help them find it. You can encourage them…