Writing to Market
Writing to Market

Breaking Down a Book Cover

If you've read any of the genre guides, you've seen my cover breakdowns. I take six covers off the bestseller list and break down their commonalities in elements, fonts, and overall structure. But I don't do it randomly. There's a system, and I'm going to outline it below so you can do it yourself in whatever subgenre you're writing in...

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YA Predicted to Trend in 2024

In researching the nonfiction market, I came upon this excellent article from Blurb.com. It's an in-depth look into the stats of the last year, both from numerical data as well as surveys. And while everything in the article is interesting, I want to highlight their predictions for popular genres in the coming year. Blurb predicts that "young adult, romance, fantasy, mystery and thriller,

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Finding Your Niche

Finding your niche is writing to market for people who aren’t comfortable in just writing anything. Which, frankly, is most writers. It’s hard to write in a genre you don’t love. We all have our favorites, our go-tos. And reading widely within the genre you write in is a near essential skill for writing successfully in that genre. If you don’t understand the genre, and at least like it or hopefully love it, most times the readers can tell. And in the end, it’s the readers who decide whether your books will be successful or not. Ignore them at your...

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From Idea to Book

(Originally appeared as “Taking a Book from Idea to Bestseller” on the WrittenWell front page) There are bits of advice scattered all over the internet on how to write a book, how to market it, how to outline, how to write a great ending. But seeing it as a linear process will help you to do everything in the right order without missing a step—and that is something I don’t see anywhere else.  What I can’t do in this article is explain how to do every step. That would take, well, an entire website. But seeing the steps will help...

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What Does ‘Write To Market’ Mean?

You will often hear the phrase “write to market” from independent authors. But what does it really mean? Everyone has different ideas about how exactly to do it, but one thing is clear: writing to market is absolutely essential if you are going to have success publishing your own work.  The Two Pieces Of Writing To Market In order to make money as an independent author, you must sell a significant quantity of books. That means you need two things. A big enough market, meaning enough people who want to read that type of book, and market penetration, meaning that...

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