Month: June 2024

In Writing to Market — Where to Begin, I talked about how I use Publisher Rocket’s category search function to identify potential categories to write in. We’re going to leave that program for now, and go to Amazon to look at the bestseller lists. Because nothing can kill a category quicker for you than a bad-looking bestseller list. As an example, let’s say you liked horror as a top tier category. And why wouldn’t you? It’s got a 41% pub percentage for a steady 12.5k in sales. The top books move big numbers. But let’s take a look at the...

There’s a lot of confusion about what writing to market actually is. Let’s clear that up. Writing to market is actually a simple two-step process: you identify a good market, then you write a book that fits that market. Obviously, there is far more to it than that, but that is the basis of it. Find a market. Write a book for that market. And one must do both to successfully write to market. I have seen people find a great genre, then write a book no readers of that genre would enjoy. I have seen people write wonderful books...